Non-Obvious Insights BlogHelping Readers Be More Interesting Since 2005.

As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

AUGUST 23, 2017|BOOKS & REVIEWS

Books Are Getting “Swearier” And This Is What It Means …

By Rohit Bhargava/Published

Share this article

No paywall, no sign-in. Anyone you send it to can read the whole thing.

FacebookXLinkedInEmail
78-books- getting-swearier
Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books are getting swearier and [researchers concluded] that this is a bellwether for a growth in the value of individualism.” I have definitely noticed this shift in non-fiction books (The Subtle Art Of Not Giving A F*ck, You Are A Badass and F*ck Feelings to name a few) but the connection to a rise in individualism explains a lot about our collective media diet. Read the full story on Boing Boing > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

Subscribe to the Non-Obvious Insights Newsletter here >

Related Posts

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

Books & ReviewsTrends & Culture

How It All Started

A Short Backstory Of This Blog

More About RohitMedia Inquiries

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×