APRIL 2, 2021|HEALTH & FITNESS
Brain Researchers Find Multiple Benefits To Doing Improv
After studying the brains of adolescents who did improv, researchers found it affected their nervous systems in multiple positive ways. The cardinal “Yes And” rule of improv helped teens to be more accepting of one another and better able to understand and engage in social interactions, while the fast pace of improv helped them avoid overthinking and process information more quickly.
The study focused on teens, but all of these seem like benefits the rest of us could use as well.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
