Brands and Agencies Are Refusing To Work With Influencers Who Photoshop Their Faces

While the UK government is reviewing the Digitally Altered Body Image Bill that would require an influencer to disclose edited content, Ogilvy in the UK has already announced they will refuse to work with influencers who distort or retouch images of their bodies or faces for brand campaigns.

Dove, a big Ogilvy client, has made this pledge previously and given the legislation under consideration in the UK, more agencies and brands are likely to follow this move. Unfortunately, it's unlikely to matter much ... because most brands have not made similar commitments related to the photographs of professional models used in their catalogs and advertising. Until they do, unrealistic beauty expectations aren't going to shift much.