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OCTOBER 1, 2020|ENTERTAINMENT & HOLLYWOOD


British Study Finds a Third of Musicians May Quit Industry Amid Pandemic


Since the pandemic hit, most of us have enjoyed the free access to amazing musical and theatrical talent through YouTube. A recent survey of 2000 members of the British Musicians’ Union uncovered the disturbing reality that 34% of their members are considering leaving the industry due to financial hardship.

This is a tragedy without an easy solution. While you can support a magazine or newspaper through a subscription, or a restaurant by ordering takeout or buying gift cards, how could you support an individual musician? Many are monetizing their audiences through platforms like OnlyFans.

For me, this article was a much needed nudge that I need to do better when it comes to supporting the artists I listen to. If music is important to you, maybe this story will offer you the same type of reminder.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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