JANUARY 12, 2021|TECHNOLOGY & SOFTWARE
Can Blockchain Save “Made In The USA”?
How could we certify that something is actually “Made In America”? This question has always been a hard one. If the buttons on a shirt are made in Turkey and the cloth comes from Vietnam and it's stitched and assembled in America, does that qualify?
Blockchain often gets discussed primarily in the context of Bitcoin and cryptocurrency, but the technology has huge potential as a tool to verify the authenticity and heritage of products. It could, in other words, validate and legitimize any claim of “Made In America”, to ensure it was actually truthful.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
