JULY 28, 2020|ENVIRONMENT + SUSTAINABILITY
Can Reduced-Methane Cows Save the Planet? Burger King Thinks So
Cows, and the methane their flatulence produces, pose a major environmental challenge. A new campaign from Burger King suggests one solution might be to feed cows a diet incorporating lemongrass, which their researchers found reduces livestock methane emissions by 33%.
While some scientists dispute the percentage, I love that a solution so simple might create such a major impact. It offers hope that any major problem might have a similarly straightforward fix just waiting to be discovered.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
