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JULY 9, 2020|TRAVEL & TOURISM


Can Tourism Be Made Pandemic Proof?


When I think about breaking our stay-at-home lifestyle and taking a vacation, the thing I worry about most isn't the destination ... it's the dangers and inconveniences of getting there.

Going to an open space, having our own socially isolated cabin, and being outside of America all seem like inherently low risk activities. But getting there is a problem. So reading this article about how designers and architects are reimagining the design of the things that take us from one place to another gave me hope.

If we can change airplane seating or bus and subway configurations, perhaps people can have more confidence to be able to use them again.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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