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AUGUST 23, 2022|TRAVEL & TOURISM


Canadian Family Travels World After Learning Kids Will Go Blind


The Pelletier children sightseeing on their trip around the world

After learning that three of their four children will go blind one day due to a rare genetic condition, the Pelletier family decided to leave their home in Canada and travel the globe. The parents wanted to show their children the world before they lose the ability to see it.

You might be tempted to see this as a sad story of misfortune, but there is something beautiful about it. These kids will see more in one year than some adults will choose to see in their lifetimes. And long after they do lose their ability to see, these visual memories will help them to intuitively understand the world around them. I don't believe these kids will have tragic lives. Instead, like many visually impaired people, I imagine they will learn to see what others don't ... and find their own way to make the world a better place.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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