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JANUARY 18, 2022|REAL ESTATE & HOME BUILDING


Why Is Canadian Architecture So Bad?


A plain modern Canadian public building

An article in The Walrus posed a provocative question about Canadian architecture: why is it so bad? After interviewing government officials and well known architects in Canada, the author writes that a big part of the challenge comes down to pressure on organizations and their leaders to demonstrate that they are spending responsibly ...

"In many instances, 'build cheap' also means 'build ugly' - not because good design necessarily costs more but because we have conned ourselves into believing that it does."

In too many design situations, decision makers are reluctant to chose the best or most creative solution because it may result in the perception that they overspent to get it. So instead we end up with uninspired design and ordinary buildings. It seems that only way to change this reality is if great architectural ideas can be sold alongside a compelling demonstration of how they can be executed in a value-driven way.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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