MARCH 19, 2021|TRENDS & CULTURE
Why Flexiform Buildings Are The Next Big Thing In Architecture
What if a single space could be used as an opera house and a functioning sports arena as well? We don't tend to think about big public spaces in this shared way, but there is a growing movement in architecture to imagine and build these so-called "flexiform" buildings.
Architecture does reflect the culture of its time, so this feels like a fitting movement to happen right now. As Owen Hopkins wrote for Dezeen, the emerging architectural movement is an acute symptom of the times:
"Multiform is not a style, but the architectural manifestation of our present moment of profound political, economic and cultural flux."
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
