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MAY 23, 2018|EDUCATION & LEARNING


China Uses Facial Recognition To Track Students Who Sleep In Class


Facial recognition software scanning a student’s face in a classroom

In a perfect nightmare scenario for anyone who remembers being a less than perfect student in school, China is now experimenting with using “Smart Eye” facial recognition technology to track students’ faces every 30 seconds and alert teachers immediately if a student appears distracted.

Predictably, the technology has created plenty of backlash, particularly among humans who realize that students are not like machines. Sadly, the students in this school now feel an even more overwhelming pressure to perform perfectly and learn like a robot.

This is likely not only to hurt China in the long run, but also to make those same students less competitive because they struggle too hard to become something no human can.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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