MAY 9, 2017|RETAIL & ECOMMERCE
Can Facial Tracking Help Reduce Shoplifting?
When a shoplifter is caught in the act, often times they will do anything to avoid being prosecuted, including (it seems) registering their own profile into a system that will then use facial tracking to proactively identify them in retail environments in the future, so staff can keep an extra eye on them.
While the privacy implications are huge, retailers are excited by the potential to use this type of technology to reduce what has always been a big problem in retail.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
