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NOVEMBER 20, 2020|ARTIFICIAL INTELLIGENCE


This Documentary Explores Algorithmic Bias. Every Human Should Watch It.


Still from the Coded Bias documentary

A new documentary film called Coded Bias is opening around the world from filmmaker Shalini Kantayya and features MIT Researcher Joy Buolamwini talking about her groundbreaking research into algorithmic bias.

The world's technology is largely coded by a homogenous group of white men whose unconscious bias colors everything from online search engines to facial tracking software. The evidence of this bias is widespread, from the algorithm that blocked kidney transplants to black patients to the well documented problems with facial tracking technology.

It's streaming virtually from theaters, and I'm excited to watch it.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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