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MARCH 24, 2022|DIVERSITY


Confronting Perceptions By Showing Love With Down Syndrome


Portrait from the photo series celebrating love within the Down Syndrome community

One thing that has stood out to me repeatedly in conversations with members of the disabled community is just how one dimensionally they are often perceived, portrayed and treated ... as brave sources of inspiration for the rest of us. It is usually driven by the mistaken assumption that anyone who is disabled should be celebrated simply for getting out of bed in the morning. Instead, the one desire I heard repeated most often from the community was a hunger to be treated like anyone else. People in a wheelchair want to be asked what they do for work, rather than be judged by the assumption that they don't work.

In a campaign featured in Adweek magazine, a Canadian Down Syndrome nonprofit partnered with photographer Hilary Gauld to confront stereotypes in a magical way: by showcasing love between people with Down Syndrome. The result is a powerful series of images that remind us just how much people with disabilities are just like the rest of us ... and simply long to be treated that way.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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