MAY 10, 2018|ADVERTISING
Corona Wants To Help UK Office Workers Be Proud Of Taking Vacation
In the UK and many other parts of the world, taking vacation is something that workers seem to do reluctantly. A combination of guilt, ambition or just complacency means that many employees finish every year without taking their full vacation days.
Corona decided to do something about it, with a campaign built around an image creation tool that lets people replace their out of office message with proof that they are somewhere better. It is a fun way to help workers have a bit of fun with the guilt, and it has the benefit of being a great ad for the brand as well.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
