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MAY 11, 2023|TRENDS & CULTURE


Tipflation, GhostTipping, Tip Creep or Guilt Tipping - Do You Leave a Tip On Automated Transactions?


A digital checkout screen asking for a tip

You know you've been there. At the front of the line, interacting with a nearly complete automated experience. And then you're asked to leave a tip. For some people, it's an infuriating imposition. For others, it's a way to support the displaced humans who are still working behind the scenes. The world seems to be struggling with what to call this practice. Leading suggestions include tipflation, ghost tipping, tip creep or guilt tipping.

Whatever you call it, the Wall Street Journal took a deep dive into what some consider the "emotional blackmail" of tipping after a self checkout. How you view it seems to come down to whether you consider a tip to be a recognition of excellent service, or a way for consumers to support underpaid retail workers.

For my part, I will often leave the tip, perhaps out of habit and maybe slightly out of a sense of altruism for often underappreciated retail workers. What do you do?

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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