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JULY 7, 2022|ECONOMICS & MONEY


Corporate Greed May Not Be Driving Inflation, But Inflation Is Making the Greed Even Worse


An article in Fast Company asks whether corporate greed may be driving inflation. That is an oversimplification of what's happening right now and most agree that corporate greed isn't really driving inflation, but it is clear that profit-first corporations are certainly seizing the moment to become greedier.

It's the Jeff Bezos playbook: raise prices as much as consumers will bear, squeeze suppliers by paying them as little as possible, treat workers like replaceable afterthoughts, kill any attempts at employee unions and rack up the profits while attributing the purpose behind it all to a little understood far-future visionary endgame.

The combination of the pandemic, rising prices of goods and supply chain issues seem to have created the perfect situation for many industries to engage in varying degrees of price-gouging without having to endure the usual push back from consumers or customers. The prices for Amazon Prime, Netflix, flights, gas and just about all household goods are rising more than the cost of making the goods or providing the services. In some cases, a lot more.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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