APRIL 10, 2018|REPUTATION & RATINGS
“Reputation Inflation”: Why You Can’t Rate An Uber Driver Under 5 Stars
A research paper from NYU’s John Horton and Apostolos Filippas, along with Collage.com CEO Joseph Golden, coins the term “Reputation Inflation” to describe a significant side effect of the ability to rate interactions with other people: the discomfort that comes with giving anyone a bad rating.
With Uber drivers in particular, it is relatively well known by drivers and passengers alike that anything lower than a five star rating can severely impact a driver’s ability to get fares. So we all give five stars for interactions that are not particularly noteworthy, and the concept of the star rating system becomes meaningless in itself.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
