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SEPTEMBER 4, 2017|TRENDS & CULTURE


Japan's Hottest Wedding Photo Trend: Couples Sealed In Airtight Plastic


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Nothing says forever like getting vacuum sealed in plastic to be photographed with your newly beloved. Tokyo-based photographer Haruhiko Kawaguchi describes his quirky portrait idea as "a way for people to express how close and in love they are. " At the end of the day, everyone wants to have that unforgettable wedding photo so there is clearly a market for this. And yes, in case you were wondering, the couples are actually sealed in plastic for the shoot. Which is sort of the perfect analogy to illustrate unwavering trust ... if not in one another, at least in the photographer taking the photo. Read the full story on Design You Trust > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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