OCTOBER 2, 2020|EVENTS & EXPERIENCES
The Not-So-Big-Fat Indian Wedding
If ever there was a story about the silver lining of the pandemic, this would be it. Due to social distancing rules, millennials who are getting married in India are finding it acceptable for the first time in centuries to have a scaled back wedding with fewer than 1000 guests.
In this mega-wedding tradition, the intimate family gatherings have always happened at the many family rituals in the days leading up to the wedding instead. But now the wedding itself could be a memorable and intimate affair with only the 100 people you really care about. The other 900 can join on Zoom.
There are more than a few people who are probably hoping that even after the pandemic ends, this might become the new tradition.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
