"Design Decoder" Software Makes Ecommerce Accessible For Color Blind Shoppers

At the Adobe Summit, the brand unveiled a new tool that allows ecommerce stores to create images and tools that help shoppers who are color blind to more easily see hidden patterns and get a truer sense of the colors in a particular product before purchasing.

Despite the unnecessary celebrity promo video, the tool itself is a great example of inclusive design and one that demonstrates how design software is a powerful tool in helping to create more accessible online experiences. The real challenge, of course, is getting enough brands to see the value in utilizing these tools to evolve their online experiences to be more accessible in the first place.