JULY 6, 2021|TECHNOLOGY & SOFTWARE
New Color Picker Helps You Find a Color Based On a Word
What is the optimal color for hot dogs? Actually, no one cares. You might care that Heinz is finally launching a campaign to get the number of hot dogs in a package to match the number of buns. But neither of those is really the point of the story I wanted to share, which is actually about a platform called PhotoChrome.
The way it works is that you put in any word and get a color palette for that word, generated based on the stock images that show up for that particular word. For anyone who has struggled to pick the right color for something, or to find several complimentary colors to use in a design, this tool is absolutely brilliant.
Plus, if you ever do happen to need the correct color to depict hot dogs, now you know its hex code is #802714. And you know Heinz is on top of solving that hot dog to bun ratio problem.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
