DECEMBER 17, 2020|RESTAURANT & HOSPITALITY
Detroit Hotel Imagines a Clever Workaround for Restaurant Ban

When your state issues a ban on indoor dining in the winter, how do you keep serving your customers? For the Detroit Foundation Hotel, this was an opportunity to create a clever workaround where they converted their hotel room suites into private dining rooms for groups of six or fewer people.
It's a great and imaginative way to use what you have and still focus on delivering a great and unique experience to your customers at a time when that seems harder than ever.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




