AUGUST 25, 2016|RESTAURANT & HOSPITALITY
World’s Biggest Hotel Chains Battle Back Against Airbnb
As more hotel brands face intense competition from Airbnb and other new staying options, there is a concerted effort on behalf of the industry to create more experiences that cannot be duplicated by staying in someone else’s home.
The moves include bringing in local shops, focusing more on unique food and dining experiences, and essentially remaking the hotel stay so that it centers on the experience beyond the room.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
