Dire Times For Philanthropies As Donations Plummet

A concerning survey spotlighted a dramatic drop in philanthropic giving among individual and institutional donors over 2022. A combination of inflation and the overcorrection coming out of Covid the previous year are generally being seen as the reasons for this drop but it's creating hard times for non-profits in many different sectors. In response, some are launching new initiatives to try and reach more people while others are doing their best to remind past donors that they continue to need their support.

It's a hard message to share right now, as economic uncertainty shows up in the news daily. This isn't solely an economic challenge, though. It's also a marketing one. In a scarce time, the nonprofits that are able to create meaning and get their stories to break through will be the ones that get the attention. In other words, innovating out of this situation will probably require a renewed focus on storytelling.