JUNE 7, 2016|NON-PROFITS & ADVOCACY
Creating Virtual Empathy To Drive Charitable Donations
The most transformative thing about virtual reality is seeing the world through someone else's eyes. A combination of stories spotlighted just how emotionally powerful that effect can be when it is applied to the world of charity and non-profits.
Alzheimer's Research UK created a virtual reality experience to simulate the experience of living with dementia, built to increase empathy for those suffering from it. Charity: Water used a documentary produced with VR to put donors into an African village and saw a dramatic increase in donations.
The bottom line is one that great non-profit marketers already know ... the more emotional connection you can make with donors, the more likely they are to support your efforts (and donate generously to them as well). Virtual reality is clearly a powerful tool in delivering that emotional impact in a new way.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
