Can A Color Changing Video Attract More Charitable Donations?

One of the biggest challenges for nonprofits is to use urgency to drive donations. Asking someone to give later is almost the same as asking them not to give at all.

In an innovative video from the nonprofit Little Mended Hearts, the color slowly changes as viewers click a button to donate, literally bringing more color into the world of a little animated boy named Max. Give now, and you see the effect now.

It is a great example of using creativity to solve the problem of how to give someone an instant payoff if they donate right now, instead of a receipt and a promise.