Using Emojis To Encourage Charitable Giving

For years when charitable institutions tried to make giving and participation easier through using digital tools, they were accused of "slacktivism" a term coined to describe the fear that true participation might be replaced by feel good "like" button clicks. Those same critics would jump all over this new effort from No Kid Hungry aimed at using emojis to encourage donations. Rather than criticize ideas like this, though, we should welcome them. How else can we hope to make charity interesting and relevant and urgent enough for people to participate? Read the full story on PSFK> Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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