How a Non-Profit Used a Retro Video Game For Brilliant B2B Marketing

Lifepack is a company that makes a ready-to-use therapeutic food that could help fight childhood malnutrition and save lives. Like most non-profits with an important solution, they face a crowded space in getting people to care.

Their solution to this problem was inspired. The organization built a retro video game and then promoted it specifically to gamers and game developers. Unlike other nonprofits, their goal was not to get you or I to donate to their cause. Instead, they wanted game developers to include them as a charitable option for in-game purchases. This was, in other words, one of the smartest B2B marketing ideas that you’re likely to see from an unexpected source.