NOVEMBER 16, 2016|EVENTS & EXPERIENCES
Disney's Holiday Fireworks Will Have Drones

Earlier this year I wrote about Intel's experiments with drone fireworks. Now the news has emerged that their efforts will be seen in Disney parks by millions of people.
I love the use of technology in this case to prolong the delight of fireworks, to make them better able to tell a story and to just add more excitement to an already exciting thing.
A fireworks show is a sequence of beautiful moments that vanish the instant they happen. Drones can hold a shape in the sky, come back to it, and turn all those separate moments into something closer to a narrative. That is a small change with a big effect on what the experience can mean.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




