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MARCH 18, 2021|TECHNOLOGY & SOFTWARE


Do We Need To Retire The Term "Video Game" and Pick Something New?


When I was young, we had video games. I mean, they were literally games we played by watching on a video screen. Today, games have gotten much more immersive, VR-enabled games are growing and there are more experiments on human-computer interfaces and neural implants.

The advances are leading at least one gaming tech founder to wonder in a tweet whether the term "video game" might already be a dated way of describing the sorts of immersive experiences that are under development.

It's one of those seemingly simple suggestions with world-shifting implications behind it. Will the video games of today become the alternate realities of tomorrow? On some level, perhaps the answer is already yes.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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