NOVEMBER 6, 2020|SOCIAL MEDIA
Everyone Hated the Gap's Last Tweet (But Not For The Reason You Think)
No one liked the Gap's recent (and now deleted) tweet about a half red, half blue sweatshirt along with a cliché message about how "together, we can move forward." As if we needed yet another one, this is a perfect case study of how NOT to use social media.
Aside from its tone deaf message or the fact that it felt extremely random coming from a retail clothing brand, perhaps the biggest offense that stoked the online rage tweeting was the image itself. I mean, how hard would it really have been to line up the "A"?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
