FEBRUARY 9, 2023|SOCIAL MEDIA
Twitter Fixes All The Wrong Things, Because ... No One Knows Why
Imagine if you could make every tweet longer. Literally no one has been waiting for this. But now, if you are a Twitter Blue subscriber, you can post up to 4000 characters in a single tweet. I can almost hear no one celebrating. And then there was the news that Twitter was telling some users they were over the daily tweet limit.
Unfortunately, before anyone could get too excited that a limit even exists, they declared it a bug because (wait for it), the tweet limit is actually 2400 per day, so no one ever gets close. All of this feels like someone sat in a room and asked people what would make Twitter better ... and then decided to do the exact opposite.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
