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AUGUST 22, 2017|SOCIAL MEDIA

How To Spot A Fake Viral Video

By Rohit Bhargava/Published

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For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built a reputation out of debunking viral videos and showing what techniques they have used. While you could go frame by frame to see the tricks, the more useful conclusion from this piece is that the first step is to question whether something is actually real. In a world filled with fake content, this simple habit of skepticism first is a powerful lesson that we should all heed. Read the full story on The Verge > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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