Ford Creates Fragrance For EV Owners Who Miss The Smell of Gas

When Ford asked their customers who were considering switching to a new Electric Mustang, many said what they would miss most was the smell of the engine and gas that was part of the old ownership experience they loved. So Ford engineers got to work and developed the “Mach-Eau premium fragrance” that recreates that smell to help owners feel more at home with their new EV version of the legendary muscle car. It's a smart move, and one we can all take a lesson away from.

There are many things that a car manufacturer could focus on ... but you don't expect the smell of an engine to be one of them. Yet this may be the secret to successfully converting their most loyal customers to embrace electric vehicles. A similar moment likely came when digital cameras were first introduced and usually included a fake shutter sound just to reassure users that a picture was actually taken. When asking people to make a big change, anything you can do to make it feel less daunting is worthwhile. Even if it happens to be a strangely named piece of black cardboard that smells like an engine.