APRIL 14, 2022|ADVERTISING
Furniture That Breaks Up When You Do From Argentinean Retailer
Every piece of furniture in a collection from Argentinean furniture brand FC home & deco is named after a famous celebrity breakup. There is the BradIston Sofa, the GarnAfleck rug, and the KanyDashian table among many others to pick from.
The modular furniture is a clever way to turn one of life's realities into a reason for picking their unique furniture. Not only as a sort of furnishing prenup for when your relationship goes south, but also for those moments when having modular furniture might actually be useful even if you do stay together. Great idea and clever campaign.
HT - Emmanuel Probst
Rohit speaks on this topic. See his marketing keynote.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
