JANUARY 25, 2018|RETAIL & ECOMMERCE
IKEA Creates An “Open Source Furniture System” With Designer Tom Dixon
IKEA fans have been “hacking” how they use the furniture for a long time to create exactly what they want. Now IKEA is helping them do it through a collaboration with designer Tom Dixon called Delaktig. The concept is essentially an aluminum frame that can be built into a bed, sofa, chair and other types of furniture.
The entire effort is an extreme example of personalization that we will likely start to see from even more retailers.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
