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MAY 21, 2021|TRENDS & CULTURE


Google Launches Experiment To Let Anyone Hear a Color


You already know that music can convey an emotion. And you know that paintings can do the same thing. In a new experiment from Google, they have put the pieces together to let anyone listen to a painting by abstract art pioneer Wassily Kandinsky. On the experimental website, you can play around with listening to various colors and different parts of the painting to see the world through the artist’s descriptions and commentary about it.

This is one potential future for art ... one where you no longer experience something created in one medium in that channel alone. Aside from the implications for allowing people with disabilities to partake in new experiences, if this becomes popular it may inspire an entirely new job of the future for skilled “experience translators” who can manage this process of making the world’s creations available in previously unavailable formats.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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