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SEPTEMBER 9, 2021|NON-OBVIOUS THINKING


Brazilian Artist Uses Trees As “Hair” For His Creations


Street art mural of a woman using a tree’s leaves as her hair

Every city should have a budget specifically to pay for street artists to do what they do. It is a beautiful thing to walk through streets where walls or fences or traffic dividers are all covered in color. These creations can make the ugliest parts of an urban landscape something beautiful and human.

Perhaps one of the most creative examples of that you will ever see is the work of Brazilian artist Fabio Gomes Trindade, who uses the leaves of trees as “hair” for the women and children that he draws. It’s a beautiful non-obvious idea, and one that has helped his art go viral around the world. Architects and artists are always trying to find a way to achieve a harmony between their designs and the natural landscape around them. This art is a perfect example of both.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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