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JULY 27, 2017|EMPLOYEE ENGAGEMENT


Google Studies 180 Teams And Shares 5 Traits The Best All Share


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After two years of studying 180 teams with the intent of finding why some achieve game changing success while others fail, Google recently shared some of their findings. The key, it turns out, comes down to five qualities: Dependability, Structure and Clarity, Meaning, Impact, and Psychological Safety. The last point is perhaps the most interesting, as the study found people need to feel that they are safe from judgement and able to take risks without repercussions before they can really do their best work. Read the full story on Inc. > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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