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OCTOBER 2, 2020|ENVIRONMENT + SUSTAINABILITY


Heat-Activated Postage Stamps That Reveal Hidden Climate Change Images


Finnish postage stamps with heat-activated climate change designs

A new set of stamps commissioned by the Finnish Post offers a story through their heat activated design. Once you rub them, additional images appear to send a message about the consequences of climate change. It’s a clever design for an important topic, in a country that has long been a world leader on the topic.

As someone who used to collect stamps religiously when I was young and use them to help me imagine places I had never been, these made me want to restart that collection ... or at least introduce the hobby to my kids. There has to be a stamp collecting app out there, right?

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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