FEBRUARY 28, 2023|HISTORY & CURIOSITIES
The Philatelic Disaster of Self-Adhesive Stamps

At the age of ten, I could name more than one hundred countries. I learned them from stamp collecting. Lately you might have noticed that all new stamps are stickers, because in 2020 the USPS officially announced they would no longer be issuing the "lickable" version of stamps. Collectors were devastated.
Aside from the different aesthetics, these new stamps are no longer water soluble, meaning you can't soak an envelope in water and remove the stamp the way we once did. It's hard to imagine stamp collecting will survive this new shift. Collecting stickers on paper just doesn't feel right. There could be hope for old school philatelists, though, because self-adhesive sticker stamps are more expensive to produce. Not to mention Revivalism is still hot. People buy vinyl music and Kodak is making physical film again. The past, in other words, is making a comeback. Maybe stamp collecting will too.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




