JANUARY 29, 2024|BOOKS & REVIEWS
Help Us Pick the Cover for Non-Obvious Thinking ... Our Upcoming Book on Seeing What Others Miss!
I've been hard at work collaborating on a new book over the past few months and I can't wait to share it with all of you. Those of you already on our launch team have seen a preview of these covers already (and thank you for all the feedback!). For the rest of you - I would love to hear what you think and you can also join our Launch Team for a sneak peek at manuscript too when we're ready to share it!
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
