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MARCH 9, 2024|BOOKS & REVIEWS


The Cover Design for Our New Book Is Ready! Get a First Look Below ... 


The Cover Design For Our New Book Is Ready 900x600

A big thank you to all the people who shared their opinions on the cover design contest, I'm happy to share the final cover of the book and also the new publication date of September 10th, 2024. We are a few weeks away from sharing the early edition of the book ONLY with our advance readers and book launch team. There's still time to join if that's interesting for you ... just click the link below!

Join the Non-Obvious Thinking Book Launch Team >>
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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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