MARCH 9, 2024|BOOKS & REVIEWS
The Cover Design for Our New Book Is Ready! Get a First Look Below ...

A big thank you to all the people who shared their opinions on the cover design contest, I'm happy to share the final cover of the book and also the new publication date of September 10th, 2024. We are a few weeks away from sharing the early edition of the book ONLY with our advance readers and book launch team. There's still time to join if that's interesting for you ... just click the link below!
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




