MAY 23, 2017|FOOD AND DRINK
Hipsterism Peaks With The Most Hipster-y Product Ever: The Avolatte
How do you know hipsterism is entering into a phase of absurdity?
When a concoction that basically involves pouring a latte into a hollowed out avocado is created and posted on social media as a joke by a barista in Tasmania, goes viral on the Internet, and causes such a sensation and accidental consumer demand that the original barista is forced to actually start making the “Avolatte” and selling it, so that wannabe hipsters can buy it and post it on social media.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
