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JULY 2, 2020|ARTIFICIAL INTELLIGENCE


How Disney's Latest Face-Swap Tech Might Accidentally Doom Humanity


Disney research face swapping technology demonstration

Face swapping technology where you can change one face for another in a photo is already creepy, but the company that might have perfected it is one you may not expect: Disney.

Their research studios released a paper illustrating how much better the technology is getting. Clearly, the brand aims to use it for something related to entertainment. The article suggests the tech “could bypass visual effects entirely, and enable the megacorp to cast anyone, living or dead, in its movies.”

It could also offer a blueprint for any more evil organization to use the same tech to create fabricated videos to bypass security or impact elections. The point is, this is tech with dangerous potential. Even if it happens to be developed by the same people who created the happiest place on Earth.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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