How Instagrannies Are Bringing “Granfluencers” To The Mainstream

92-year-old Helen Ruth Elam has been “stealing your man since 1928.” She's just one of the growing ranks of “Granfluencers,” older users of social media who are building loyal fan bases and cashing in by working with brands to promote products to their followers.

What's most interesting about this group is that their target audiences don't seem to be people from their own age group. Rather, many of these “Instagrannies” seem to be inspiring a new generation of kids about the age of their own grandchildren. No one would ever think of their parents as “cool” ... but Grandma? She's the one they all want to grow up to be like.