JULY 18, 2016|RETAIL & ECOMMERCE
Target Turns To Kids To Recapture Its Cool
One of the growing trends in media and entertainment is giving kids a chance to be entrepreneurs, chefs and act generally in more adult ways.
In a bid to recapture some of their lost “Tar-zhay” cool, Target is engaging kids in the production of their newly launching fashion line. It is also a rare example of a magazine cover story that still felt important enough for me to pay attention to.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
