How To Authentically Do An Attack Ad

I happen to believe, like David Ogilvy, that political ads are wildly dishonest and should not be allowed. Attack ads are almost always based on lies and deceit.

Samsung’s spot going after Apple is different. It pokes fun at dwindling Apple fan boy culture and tells the story of a consumer "growing up" to pick Samsung instead. The beauty of this attack ad was how Samsung goes after their competitor without victimizing their competitor’s customers.

If you're going to go on offense and attack your competition, this is how you do it.