JUNE 26, 2020|HISTORY & CURIOSITIES
How To Explore a Buried City

A story that captured my imagination was about a team of scientists who explored a buried Roman city without digging anything up. They used ground penetrating radar to map an entire city buried for more than 2000 years.
Alongside this story, there was another one about the Nippon Foundation-GEBCO Seabed 2030 Project, which has been working to map the ocean seabed for the past three years. When they started, only 6% had been mapped. In the past year alone, they have done an additional 15%.
Stories like these remind us just how much we still don't know about our own world. Thankfully, there are still people with the curiosity and resolve to try and understand these big questions.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




