As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

JUNE 26, 2020|HISTORY & CURIOSITIES


How To Explore a Buried City


Ground penetrating radar map of a buried Roman city

A story that captured my imagination was about a team of scientists who explored a buried Roman city without digging anything up. They used ground penetrating radar to map an entire city buried for more than 2000 years.

Alongside this story, there was another one about the Nippon Foundation-GEBCO Seabed 2030 Project, which has been working to map the ocean seabed for the past three years. When they started, only 6% had been mapped. In the past year alone, they have done an additional 15%.

Stories like these remind us just how much we still don't know about our own world. Thankfully, there are still people with the curiosity and resolve to try and understand these big questions.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×